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Creative Director, Brand Systems and Experiences
I make brands people trust and craft the details that keep a brand true to itself, as one consistent system. From global tech brands to interactive museums, my favorite work is helping a brand look and feel like itself in every place people meet it.
What I bring
- One brand, every surface. Web, prints, video, events, ads, signs, social, sales materials, pitch decks and physical spaces. I keep the whole in view while focusing on the details.
- Systems that scale. Thoughtfully crafted brand guides and templates that train teams and AI to stay on-brand.
- Business translation. I bridge design, leadership, marketing, sales and engineering, so everyone is heard, the work stays on-brand and the business sees the impact.
- Flexible leadership + considered judgement. I’m as comfortable directing as designing, and I know when to do which, or when to bring in vendor partners. I build, coach and champion creative teams, because strong teams and honest collaboration make the best work. As AI and design tools change fast, that judgment helps teams scale without losing craft.
- Smart tools, human touch. AI helps me move faster in motion, copy and campaigns. Empathy and craft shape the outcome.
- Both sides of the table. I’ve worked in-house and with agencies, so I know the design challenge from every angle.
- Hands in the work. I design and support our website, front end and back end, and use metrics and sentiment to decide what to improve next.
A few highlights
- Established and grew the Creative Studio at Loft Orbital, and led marketing as interim head for a year
- Doubled project capacity four years in a row at Google with no added headcount
- Created a globally extensible design system and 18 project standards, saving ~45 days of schedule and 10% in CapEx on global projects
- Redesigned the project kickoff phase at Google, cutting 8 weeks and ~$325K in unnecessary time and cost
Experience
Creative Director, Brand
Loft Orbital
August 2024 – Present • San Francisco, CA
Leading the Loft creative studio, a team I established, to grow the Loft Orbital brand and its sister brands across every touchpoint, alongside a small team of talented designers and vendors.
I also partner closely with our marketing team, pitching in on copy and social when they need an extra hand. I know the work well from a year leading marketing on an interim basis.
Presentations are a favorite AI win: a brand guide built for AI, has created velocity in several ways, but it's been most successful for slides. This tool took creation from days to hours, so non-designers make clearer, more on-brand decks for most company presentations, internal and external.
Design Lead + Manager
August 2017 San Francisco, CA
Leading the Spaces team and crafting: the house style, project controls strategy, branding systems and owning product / design direction for the global Google Customer Experience Center portfolio. Using UX practices, design thinking, deep cross collaboration along with the power of Google technologies to build, maintain and support immersive, technologically advanced environments that build trust in Google's brand while hosting top clients.
Product + Brand Designer
May 2015 – August 2017 • San Francisco, CA
Our small team worked on open source and enterprise software products that span across several websites and mediums. Designer for UX, UI, branding, logos, icons, swag, information graphics, marketing design and more, including: conference experiences, print materials, signage and office wayfinding, ad and website design.
Brand + UX Designer
iSocket
May 2014 – May 2015 • San Francisco, CA
Created enterprise software (buy and sell marketplace) for Advertising Tech by conducting research and designing user flows, wireframes, prototypes, UX, UI, pixel perfect mockups, branding and icons.
Designer / Owner
LittleMega Studio
September 2012 – May 2014 • Washington, DC – San Francisco, CA
Designed and managed all projects including: museum design, interactive exhibit projects, t-shirt design, book covers, software, branding, graphic design, signage, websites, illustrations and more.
Program Manager + Design Lead
October 2000 – September 2012 • Columbus, OH
Owned all phase of project outcomes from pitch, client correspondence, exhibit development, design direction, budget / schedule wrangling, prototyping, interactive exhibit development, user testing, exhibit and graphic design – to fabrication, architectural considerations, vendor management, and installation. Projects range from small to large museums globally.
Education
The Ohio State University
Bachelor of Science, in Visual Communication Design
Columbus, OH
The Art Institute of Pittsburgh
Illustration and Graphic Design
Pittsburgh, PA
Specialties
Design Leadership Creative Direction Brand Creation Multi-channel Brand Designer Enviornmental Graphic Design Web Design Illustration UX Design Project Managment Product Managment Product Design Grid Advocate Color Theory Team Builder + Coach Immersive Event Environment Designer Brand Strategy Complexity Sponge
Skills
Google Workspace Tools (G Suite) Illustrator Photoshop InDesign Adobe Acrobat PowerPoint Microsoft Office Tools Slack Jira Confluence Wordpress Figma Canva ChatGPT Claude Design (Novice) CAD, Atom, Sublime Text, HTML + CSS